Helium Content Source: Your One-Stop Shop

A range of solutions as part of the RR Donnelley family

Helium Content Source, part of RR Donnelley, combines the power of a $10-billion international company with the agility of a personal agency.

That makes us a unique, one-stop shop for all your content marketing needs — from editorial and design strategy to creating newsletters, blogs, advertorials and white papers to SEO and web usability consulting.

Editorial excellence and innovation

Helium Content Source begins with a commitment to innovation, good writing and great value. We’ve preselected hundreds of writers and editors for their subject knowledge and writing excellence. Depending on your project needs, we match up the best resources to get your work done efficiently and cost-effectively. We know editorial because we’re editors and subject matter experts ourselves.

The Helium Content Source Team

Mark Ranalli

President Helium & Division President, RR Donnelley Inc.

Mark Ranalli founded Helium, Inc. in 2006 with the vision of creating the first publishing meritocracy by applying a crowd-sourcing filtering system to community-generated content. Today, Helium, Inc. operates as both a publisher and as a professional services organization, Helium Content Source, providing content solutions to Fortune 1,000 publishers and brands. Mark sold Helium to RR Donnelley in June 2011 and is currently serving as a division president.

Mark serves as vice chairman for the Center for Responsive Politics, the premier nonpartisan, independent nonprofit research group tracking money in U.S. politics and its effect on elections and public policy. He also works with entrepreneurial students at the Tuck School at Dartmouth, as part of its Entrepreneur in Residence program.

Mark has been a frequent guest on Fox Business News and has spoken at numerous industry events and forums, including the AAP, SIPA, NCTA and VMA. Mark earned an MBA from Tuck at Dartmouth and a BSEE from Stanford University. He is married with two children.

 

Janice Brand

Vice-President, Helium Content Source

From the world of magazines to the universe of the Internet, Janice Brand has written and edited such publications as Travel & Leisure, Boston magazine and CIO. She worked closely with online launches for such companies as Microsoft and IDG. Since introducing Helium Content Source in 2010, she and her team have delivered projects for large corporations, mid-size publishers and small businesses. When not matchmaking great writers with eager clients, she enjoys fly-fishing, gardening and dancing.

 

Ed Murray

Director, Helium Content Source

Ed Murray joined Helium Content Source in 2011. He leads the team responsible for the proposals, oversight and management of content-creation projects that are a cost-effective solution for publishers looking to stretch a budget and for businesses that want reliable answers to content needs. Prior to that, he managed a social media, content, and internet marketing solutions service at NCI, oversaw content and site operations for local web studios and other web properties for Cox Enterprises, and spent some years knocking around the online newspaper industry. He got his start in print magazine publishing for a number of now-defunct consumer publications.

 

Trice Atkinson

SEO & Content Strategy Director, Helium Content Source

Trice Atkinson is an experienced Search Engine Optimization (SEO) strategist with an extensive background in optimizing online media — from working in the trenches coding sites to creating and implementing SEO offerings and SOPs from the ground up. She created a Local Search subspecialty program that has grown exponentially since inception, and has empowered hundreds of organizations to achieve top search results for their digital properties, maximize usability and accessibility, as well as increase traffic and sales.

 

Anne Campbell

Senior Editorial Project Manager, Helium Content Source

After years working in magazine and newspapers, covering everything from commercial real estate to teen entertainment, Anne Campbell made the leap to the online world. Since joining Helium Content Source, she’s worked with a wide variety of companies and publishers to produce content that meets their specific needs. She particularly enjoys recruiting new writers and finding just the right match for every project.

 

Becki Harrington-Davis

Editorial Project Manager, Helium Content Source

After beginning her career in the world of book publishing and a volunteer stint producing an online audio drama, Becki Harrington-Davis honed her writing, editing and management skills at several community newspapers. At Helium Content Source, she oversees editorial schedules and encourages the best work out of freelancers. When not deep in the editorial workflow, she enjoys messing around with a hula hoop and studying toward a master’s degree in applied communication.

 

Priscilla Colón

Editorial Project Manager, Helium Content Source

Priscilla Colón joined Helium in 2012, bringing with her nine years of experience in educational publishing and online language learning. This former teacher has always looked to combine her love for languages and learning by leading content development projects for educational publishers, corporate clients, and government customers. Her work has run the gamut from developing trade books, magazines, and marketing materials, to translating more than 10 children’s books and creating language-learning programs in a wide array of languages, including Spanish, Norwegian, Baluchi, and Levantine Arabic. When she’s not feverishly working on a project, Priscilla enjoys running, singing, and spending time with her husband and son.

 

Mark Murphy

Editorial Project Manager, Helium Content Source

With a background in educational instruction and computer book publishing, Mark Murphy brings a wide array of experience to Helium Content Source. His goal is to provide the best possible content for all of Content Source’s clients while maintaining strong relationships with the talented writers, editors and fact checkers who make that happen. Outside the office, you’ll find him diligently planning a screenplay, digging into his Japanese studies or screaming at the Red Sox.

 

Art Rosenberg

Sales Executive, Helium Content Source

Art Rosenberg has sold a wide range of products and services including print and internet advertising, software, research and web-delivered services during his sales career. As a publisher, he was on the start-up team for publications such as GPS World. Early in his career in research he worked in the fabled, but not forgotten, Laboratory of Advertising Performance at McGraw-Hill. When it is not snowing, raining or sleeting, you can find Art tooling around town on his bicycle.

 

Paul Wile

Sales Executive, Helium Content Source

Paul Wile comes to Helium Content Source with over 10 years of Sales/Marketing experience. Paul is responsible for cultivating new relationships with businesses from the Fortune 500 to SMBs. He has extensive knowledge of content marketing and has been instrumental in developing content strategies for the companies he partners with.